The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization - Morgan, Adam (eatbigfish) - Books - John Wiley & Sons Inc - 9780470860823 - July 13, 2004
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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

Morgan, Adam (eatbigfish)

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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands.

348 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 13, 2004
ISBN13 9780470860823
Publishers John Wiley & Sons Inc
Pages 352
Dimensions 159 × 234 × 24 mm   ·   708 g
Language English  
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