The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Joseph Sugarman - Books - John Wiley & Sons Inc - 9780470051245 - January 2, 2007
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

360 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 2, 2007
ISBN13 9780470051245
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 193 × 232 × 19 mm   ·   668 g
Language English  

See all of Joseph Sugarman ( e.g. Paperback Book and CD )