The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation - Joe Plummer - Books - John Wiley & Sons Inc - 9780470051054 - May 18, 2007
In case cover and title do not match, the title is correct

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Joe Plummer

Price
$ 35.49
excl. VAT

Ordered from remote warehouse

Expected delivery Jul 1 - 14
Add to your iMusic wish list

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.


320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 18, 2007
ISBN13 9780470051054
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 163 × 236 × 28 mm   ·   516 g
Language English