Scenarios in Marketing: From Vision to Decision - Gill Ringland - Books - John Wiley & Sons Inc - 9780470032725 - November 1, 2006
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Scenarios in Marketing: From Vision to Decision

Gill Ringland

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Scenarios in Marketing: From Vision to Decision

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.

244 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2006
ISBN13 9780470032725
Publishers John Wiley & Sons Inc
Pages 248
Dimensions 237 × 162 × 28 mm   ·   480 g
Language English  
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