From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy - Young, Laurie (PWC, UK) - Books - John Wiley & Sons Inc - 9780470026687 - June 1, 2007
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From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy

Young, Laurie (PWC, UK)

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From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy

Fewer companies than ever are pure 'product' companies. As buyers demand more from suppliers in both consumer and B2B sectors, companies in all sectors are struggling to surround their product offerings with services and value-adds that will both attract and retain their customers.

364 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 2007
Original release date 2008
ISBN13 9780470026687
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 162 × 235 × 28 mm   ·   635 g
Language English  

See all of Young, Laurie (PWC, UK) ( e.g. Hardcover Book )