Customer Intelligence: From Data to Dialogue - Sean Kelly - Books - John Wiley & Sons Inc - 9780470018583 - 2006
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Customer Intelligence: From Data to Dialogue

Sean Kelly

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Customer Intelligence: From Data to Dialogue

Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage.

276 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released 2006
Original release date 2005
ISBN13 9780470018583
Publishers John Wiley & Sons Inc
Pages 280
Dimensions 152 × 232 × 20 mm   ·   526 g
Language English  
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