An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium - Ingram, Andrew (Radio Advertising Bureau, UK) - Books - John Wiley & Sons Inc - 9780470012925 - April 22, 2005
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An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium

Ingram, Andrew (Radio Advertising Bureau, UK)

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An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium".

132 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 22, 2005
ISBN13 9780470012925
Publishers John Wiley & Sons Inc
Pages 168
Dimensions 234 × 158 × 22 mm   ·   460 g

See all of Ingram, Andrew (Radio Advertising Bureau, UK) ( e.g. Hardcover Book )