This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

256 pages, 7 black & white line drawings

Media	Books Hardcover Book (Book with hard spine and cover)
Released	March 18, 2010
ISBN13	9780415801713
Publishers	Taylor & Francis Ltd
Pages	244
Dimensions	154 × 235 × 19 mm · 482 g
Language	English

See all of Miles, Christopher (Queen Mary, University of London, UK) ( e.g. Hardcover Book and Paperback Book )