Essentials of Marketing Management - Geoffrey Lancaster - Books - Taylor & Francis Ltd - 9780415553469 - November 12, 2010
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Essentials of Marketing Management

Geoffrey Lancaster

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Essentials of Marketing Management

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.

552 pages, 91 black & white illustrations, 22 black & white tables, 91 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 12, 2010
ISBN13 9780415553469
Publishers Taylor & Francis Ltd
Pages 552
Dimensions 858 g   (Weight (estimated))
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