Intercultural Marketing: Theory and Practice - Ivana Beveridge - Books - Taylor & Francis Ltd - 9780367902544 - November 18, 2020
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Intercultural Marketing: Theory and Practice 1st edition

Ivana Beveridge

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Intercultural Marketing: Theory and Practice 1st edition

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice.

232 pages, 4 Line drawings, black and white; 19 Halftones, black and white; 2 Tables, black and whit

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 18, 2020
ISBN13 9780367902544
Publishers Taylor & Francis Ltd
Pages 230
Dimensions 228 × 153 × 18 mm   ·   362 g
Language English  

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