Experiential Marketing: Case Studies in Customer Experience - Batat, Wided (University of Lyon 2, France) - Books - Taylor & Francis Ltd - 9780367900915 - December 28, 2020
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Experiential Marketing: Case Studies in Customer Experience 1st edition

Batat, Wided (University of Lyon 2, France)

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Experiential Marketing: Case Studies in Customer Experience 1st edition

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

368 pages, 26 Line drawings, black and white; 17 Halftones, black and white; 3 Tables, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 28, 2020
ISBN13 9780367900915
Publishers Taylor & Francis Ltd
Pages 332
Dimensions 766 g
Language English  
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