Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa - Richard Owusu - Books - Taylor & Francis Ltd - 9780367770884 - January 9, 2023
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Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

Richard Owusu

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Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.

284 pages, 33 Line drawings, black and white; 33 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 9, 2023
ISBN13 9780367770884
Publishers Taylor & Francis Ltd
Pages 284
Dimensions 590 g
Language English  
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