Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.

226 pages, 25 Line drawings, black and white; 4 Halftones, black and white; 2 Tables, black and whit

Media	Books Paperback Book (Book with soft cover and glued back)
Released	September 23, 2020
ISBN13	9780367472863
Publishers	Taylor & Francis Ltd
Pages	226
Dimensions	246 × 173 × 18 mm · 450 g
Language	English

See all of Sugai, Philip (Doshisha University, Japan) ( e.g. Hardcover Book and Paperback Book )