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Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events 2nd edition
Cornwell, T. Bettina (University of Oregon, USA)
Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events 2nd edition
Cornwell, T. Bettina (University of Oregon, USA)
This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
260 pages, 19 Line drawings, black and white; 5 Tables, black and white; 19 Illustrations, black and
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 13, 2020 |
ISBN13 | 9780367343446 |
Publishers | Taylor & Francis Ltd |
Pages | 274 |
Dimensions | 167 × 237 × 16 mm · 414 g |
Language | English |
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