Marketing Madness: A Survival Guide For A Consumer Society - Michael Jacobson - Books - Taylor & Francis Ltd - 9780367158941 - October 19, 2020
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Marketing Madness: A Survival Guide For A Consumer Society 1st edition

Michael Jacobson

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Marketing Madness: A Survival Guide For A Consumer Society 1st edition

This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.

260 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 19, 2020
ISBN13 9780367158941
Publishers Taylor & Francis Ltd
Pages 260
Dimensions 480 g
Language English  
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