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Relationship Marketing: Exploring Relational Strategies in Marketing 4th edition
John Egan
Relationship Marketing: Exploring Relational Strategies in Marketing 4th edition
John Egan
This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.
328 pages, Illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 31, 2011 |
ISBN13 | 9780273737780 |
Publishers | Pearson Education Limited |
Pages | 328 |
Dimensions | 190 × 245 × 20 mm · 544 g |
Language | English |
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