Branding TV: Principles and Practices - McDowell, Walter (Faculty member, School of Communication, University of Miami, FL, USA) - Books - Taylor & Francis Ltd - 9780240807539 - July 19, 2005
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Branding TV: Principles and Practices 2nd edition

McDowell, Walter (Faculty member, School of Communication, University of Miami, FL, USA)

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Branding TV: Principles and Practices 2nd edition

Explains the essential principles that underlie successful branding. This book offers many practical strategies to measure, build and manage television brand equity. It shows how the notions of branding are no more prevalent than in the battle for dominance in local news.

172 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 19, 2005
ISBN13 9780240807539
Publishers Taylor & Francis Ltd
Pages 170
Dimensions 193 × 234 × 10 mm   ·   334 g
Language English  

See all of McDowell, Walter (Faculty member, School of Communication, University of Miami, FL, USA) ( e.g. Paperback Book and Hardcover Book )