Media U: How the Need to Win Audiences Has Shaped Higher Education - John Marx - Books - Columbia University Press - 9780231186377 - August 21, 2018
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Media U: How the Need to Win Audiences Has Shaped Higher Education

John Marx

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Media U: How the Need to Win Audiences Has Shaped Higher Education

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

352 pages, 18 images

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 21, 2018
ISBN13 9780231186377
Publishers Columbia University Press
Pages 352
Dimensions 228 × 153 × 22 mm   ·   486 g
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