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Media U: How the Need to Win Audiences Has Shaped Higher Education
John Marx
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Media U: How the Need to Win Audiences Has Shaped Higher Education
John Marx
Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.
352 pages, 18 images
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 21, 2018 |
| ISBN13 | 9780231186360 |
| Publishers | Columbia University Press |
| Pages | 352 |
| Dimensions | 234 × 159 × 27 mm · 600 g |
