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Revenue Management: A Practical Pricing Perspective
Ian Yeoman
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Revenue Management: A Practical Pricing Perspective
Ian Yeoman
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
296 pages, 57 figures, 23 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 8, 2010 |
| ISBN13 | 9780230241411 |
| Publishers | Palgrave Macmillan |
| Pages | 273 |
| Dimensions | 139 × 224 × 22 mm · 439 g |
| Editor | McMahon-Beattie, U. |
| Editor | Yeoman, I. |
