Strategic New Product Development for the Global Economy - T. Kono - Books - Palgrave Macmillan - 9780230001992 - January 17, 2007
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Strategic New Product Development for the Global Economy

T. Kono

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Strategic New Product Development for the Global Economy

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

280 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 17, 2007
ISBN13 9780230001992
Publishers Palgrave Macmillan
Pages 263
Dimensions 140 × 216 × 19 mm   ·   458 g
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