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Trade Shows in the Globalizing Knowledge Economy

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization.


352 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 17, 2014
ISBN13 9780199643080
Publishers Oxford University Press
Pages 342
Dimensions 158 × 241 × 25 mm   ·   684 g

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