Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

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Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation.

248 pages, illustrations

Media	Books Hardcover Book (Book with hard spine and cover)
Released	July 7, 2016
ISBN13	9780199374441
Publishers	Oxford University Press Inc
Pages	248
Dimensions	274 × 165 × 23 mm · 488 g
Editor	Markman, Arthur B. (Annabel Irion Worsham Centennial Professor of Psychology and Marketing, Annabel Irion Worsham Centennial Professor of Psychology and Marketing, University of Texas, Austin)