Ambush Marketing and Brand Protection - Phillip Johnson - Books - Oxford University Press - 9780198845201 - March 4, 2021
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Ambush Marketing and Brand Protection 3 Revised edition

Phillip Johnson

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Ambush Marketing and Brand Protection 3 Revised edition

The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.

624 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 4, 2021
ISBN13 9780198845201
Publishers Oxford University Press
Pages 656
Dimensions 180 × 255 × 40 mm   ·   1.28 kg
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