Marketing: Theory, Evidence, Practice - Sharp, Byron (Professor of Marketing Science, Professor of Marketing Science, University of South Australia) - Books - Oxford University Press Australia - 9780195590296 - November 1, 2017
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Marketing: Theory, Evidence, Practice 2 Revised edition

Sharp, Byron (Professor of Marketing Science, Professor of Marketing Science, University of South Australia)

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Marketing: Theory, Evidence, Practice 2 Revised edition

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

832 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2017
ISBN13 9780195590296
Publishers Oxford University Press Australia
Pages 832
Dimensions 249 × 205 × 35 mm   ·   1.72 kg

See all of Sharp, Byron (Professor of Marketing Science, Professor of Marketing Science, University of South Australia) ( e.g. Paperback Book )