Information Technology: How Leading Firms use IT to gain an Advantage - Rapp, William V. (, Columbia University) - Books - Oxford University Press Inc - 9780195148138 - August 15, 2002
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Information Technology: How Leading Firms use IT to gain an Advantage

Rapp, William V. (, Columbia University)

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Information Technology: How Leading Firms use IT to gain an Advantage

Focuses on the strategic principles fundamental to using information technology to gain market control. This book provides case examples of how to use IT. It is designed to help managers struggling with how to harness the information revolution. It describes how non-information technology companies are employing strategic principles and using it.

324 pages, 3 figures, numerous boxes and tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 15, 2002
ISBN13 9780195148138
Publishers Oxford University Press Inc
Pages 336
Dimensions 242 × 164 × 29 mm   ·   630 g

See all of Rapp, William V. (, Columbia University) ( e.g. Hardcover Book )