The Citizen Marketer - Oxford Studies in Digital Politics - Penney, Joel (Assistant Professor of Communication and Media, Assistant Professor of Communication and Media, Montclair State University) - Books - Oxford University Press Inc - 9780190658069 - June 29, 2017
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The Citizen Marketer - Oxford Studies in Digital Politics

Penney, Joel (Assistant Professor of Communication and Media, Assistant Professor of Communication and Media, Montclair State University)

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The Citizen Marketer - Oxford Studies in Digital Politics

The Citizen Marketer explores how everyday people circulate political media messages in the hopes of persuading peers and shaping the public mind. By examining the logics behind spreading political memes, hashtags, and more, Joel Penney charts the promises of citizen marketing for expanding democratic participation, as well as the risks that these practices pose for polarization, the trivialization of issues, and control and manipulation byelites.


264 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 29, 2017
ISBN13 9780190658069
Publishers Oxford University Press Inc
Pages 264
Dimensions 234 × 157 × 17 mm   ·   378 g