How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands - Romaniuk, Jenni (Research Professor and Associate Director, Research Professor and Associate Director, Ehrenberg Bass Institute) - Books - Oxford University Press Australia - 9780190330026 - September 20, 2021
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How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands 2 Revised edition

Romaniuk, Jenni (Research Professor and Associate Director, Research Professor and Associate Director, Ehrenberg Bass Institute)

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How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands 2 Revised edition

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 20, 2021
ISBN13 9780190330026
Publishers Oxford University Press Australia
Pages 256
Dimensions 236 × 163 × 21 mm   ·   516 g
Language English  

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