Marketing in the Public Sector (paperback): A Roadmap for Improved Performance - Nancy Lee - Books - Pearson Education (US) - 9780137060863 - March 25, 2010
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Marketing in the Public Sector (paperback): A Roadmap for Improved Performance

Nancy Lee

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Marketing in the Public Sector (paperback): A Roadmap for Improved Performance

World-renowned marketer Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government institutions and not-for-profit companies.

352 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 25, 2010
ISBN13 9780137060863
Publishers Pearson Education (US)
Pages 352
Dimensions 164 × 232 × 20 mm   ·   510 g
Language English  
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