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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
Sunil Gupta
Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
Sunil Gupta
224 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | November 9, 2010 |
ISBN13 | 9780132161619 |
Publishers | Pearson Education (US) |
Pages | 224 |
Dimensions | 227 × 156 × 14 mm · 304 g |
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