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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
Sunil Gupta
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
Sunil Gupta
224 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 9, 2010 |
| ISBN13 | 9780132161619 |
| Publishers | Pearson Education (US) |
| Pages | 224 |
| Dimensions | 227 × 156 × 14 mm · 304 g |
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