Made to Stick: Why some ideas take hold and others come unstuck - Dan Heath - Books - Cornerstone - 9780099505693 - February 7, 2008
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Made to Stick: Why some ideas take hold and others come unstuck

Dan Heath

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Made to Stick: Why some ideas take hold and others come unstuck

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

336 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 7, 2008
ISBN13 9780099505693
Publishers Cornerstone
Pages 336
Dimensions 125 × 196 × 22 mm   ·   238 g
Language English  
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