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Product Strategy for High Technology Companies 2nd edition
Michael McGrath
Product Strategy for High Technology Companies 2nd edition
Michael McGrath
Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.
400 pages, 50 illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | October 16, 2000 |
ISBN13 | 9780071362467 |
Publishers | McGraw-Hill Education - Europe |
Pages | 400 |
Dimensions | 166 × 238 × 31 mm · 732 g |
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