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Influence: the Psychology of Persuasion - Collins Business Essentials Revised edition
Cialdini, Robert B, PhD
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Influence: the Psychology of Persuasion - Collins Business Essentials Revised edition
Cialdini, Robert B, PhD
Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.
336 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 1, 2007 |
| ISBN13 | 9780061241895 |
| Publishers | HarperCollins Publishers Inc |
| Pages | 336 |
| Dimensions | 140 × 203 × 25 mm · 318 g |
| Language | English |
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