Strategic Marketing: Cases, Concepts and Challenges - John Atkinson - Books - Pearson Education Limited - 9780004990378 - May 31, 1996
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Strategic Marketing: Cases, Concepts and Challenges

John Atkinson

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Strategic Marketing: Cases, Concepts and Challenges

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

296 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 1996
ISBN13 9780004990378
Publishers Pearson Education Limited
Pages 296
Dimensions 159 × 235 × 19 mm   ·   454 g
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