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Releases by David A. Aaker

September 9, 1991 – August 17, 2016

Brand Equity & Advertising: Adve... (2016)

Cover for David A. Aaker · Marketing Research (Hardcover Book) [10 Revised edition] (2009)

10 Revised edition

Marketing Research (2009)

Cover for David A. Aaker · Spanning Silos: The New CMO Imperative (Hardcover Book) (2008)

Spanning Silos: The New CMO Impe... (2008)

Cover for David A. Aaker · From Fargo to the World of Brands: My Story So Far (Hardcover Book) (2005)

From Fargo to the World of Brand... (2005)

Cover for David A. Aaker · Building Strong Brands (Hardcover Book) (1995)

Building Strong Brands (1995)

Managing Brand Equity (1991)