Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe - Sprachkoennen und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe - Aneta Smolinska - Books - Peter Lang AG - 9783631668771 - June 20, 2017
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Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe - Sprachkoennen und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe New edition

Aneta Smolinska

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Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe - Sprachkoennen und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe New edition

Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.

278 pages, 21 Illustrations, unspecified

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 20, 2017
ISBN13 9783631668771
Publishers Peter Lang AG
Pages 278
Dimensions 450 g
Language French  

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