Strategic Customer Relationship Management in the Age of Social Media - Amir Khanlari - Books - Business Science Reference - 9781466685864 - July 16, 2015
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Strategic Customer Relationship Management in the Age of Social Media

Amir Khanlari

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Strategic Customer Relationship Management in the Age of Social Media

Marc Notes: Includes bibliographical references and index.; This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations--; Provided by publisher.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 16, 2015
ISBN13 9781466685864
Publishers Business Science Reference
Pages 358
Dimensions 216 × 280 × 21 mm   ·   1.12 kg
Language English