Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control - Bikramjit Rishi - Books - Business Science Reference - 9781466681392 - February 28, 2015
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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Bikramjit Rishi

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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Marc Notes: Includes bibliographical references and index.; This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company--; Provided by publisher.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 28, 2015
ISBN13 9781466681392
Publishers Business Science Reference
Pages 412
Dimensions 178 × 254 × 24 mm   ·   929 g
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