Emerging Trends and Innovation in Sports Marketing and Management in Asia - Ho Keat Leng - Books - Business Science Reference - 9781466675278 - January 31, 2015
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Emerging Trends and Innovation in Sports Marketing and Management in Asia

Ho Keat Leng

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Emerging Trends and Innovation in Sports Marketing and Management in Asia

Marc Notes: Includes bibliographical references and index.; This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry--; Provided by publisher.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 31, 2015
ISBN13 9781466675278
Publishers Business Science Reference
Pages 382
Dimensions 216 × 279 × 22 mm   ·   1.17 kg

See all of Ho Keat Leng ( e.g. Hardcover Book )