Making Pottery for Profit

making pottery for profit by RICHARD D. OLE. Contents include: 1 POTTER S PROGRESS 7 case of the garden club lady 9 case of the hidden talent 11 pottery as therapy 12 a career - for you 13 2 SETTING UP YOUR POTTERY STUDIO 14 a studio in your home 14 restrictions 16 where to locate 16 ideal layout 18 raw materials 19 slip processing 19 casting bench 22 mold storage 23 facilities for plastic clay 23 equipment in raw clay area 24 the finishing area 26 decorating center 27 glazing section 28 compounding your glazes 29 the kUn quarter 30 handling finished ware 31 plaster work 32 MffW CITY carpentry section 32 metal work 33 3 MARKETING YOUR WARE 34 getting a start 34 setting prices at the start 35 direct mail advertising 37 designing a circular 39 advertising in publications 42 packaging 43 a shop of your own 44 wholesale vs. retail 45 consignment selling 47 agents and jobbers 48 cost analysis 48 overhead 50 bookkeeping 52 getting the right price 52 4 DINNERWARE 55 through the ages 55 development of potteries 56 the studio potter s place in the picture 57 what to make 57 hand methods 59 the potter s wheel 60 jiggering 61 decorating 62 china decorating 64 designing for production 66 touring a dinnertoare factory 68 5 CERAMIC SCULPTURE 72 a special form of sculpture 72 planning the piece 73 sculpture in the home 75 what to quot sculp quot 76 religious sculpture 78 relief sculpture 79 marketing and pricing 79 architectural sculpture 80 limited editions 81 mass production 81 6 CERAMIC JEWELRY 83 lilliput potters 83 equipment 84 what to make 85 ceramic jewelry combined with art metal work 87 ceramic buttons 88 religious medallions 89 pricing 89 miniatures 90 7 DECORATIVE TILES 92 it s always time for tiles 92 hand-crafted vs. commercial tile 93 decorating 94 mounting tiles 95 multiple tiles 95 architectural tiles 96 fireplace facings 96 more ideas to work on 97 LAMPS 99 lamps make fine show pieces 99 styles in lamps 100 dual-purpose lamps 100 designing a lamp 101 making the ceramic lamp base 103 lamp shades 103 wiring 105 pricing 106 marketing lamps 107 9 GARDEN AND FLORAL POTTERY 109 basic bowls 109 outdoor pottery 110 garden statuary 111 architectural pottery 111 10 101 MONEY-MAKING IDEAS FOR NOVELTIES 113 11 TEACHING POTTERY FOR PROFIT 129 prerequisites 129 arranging your studio facilities 130 providing tools 132 size of classes 133 getting new students 133 tuition fees 134 firing and materials charges 135 syllabus for beginner s course 137 sign them up again 139 advanced lessons 140 cleaning up 141 student exhibitions 142 teaching children 143 salaried positions teaching pottery 144 pottery as occupational therapy 146 summer camps 146 some tips for teacher 147 12 OPERATING A CERAMIC SUPPLY SHOP 149 your studio can do double duty 149 gathering a clientele ISO commercial firing 152 breakage 152 selling unfinished ware 153 mold services 154 selling clay 154 a line of glazes 156 decorating supplies 158 selling kilns 159 potter s wheels 161 glaze-spraying equipment 162 sundries 162 13 HOW TO RUN A MOLD SHOP 164 a profitable sideline 164 renting out molds 165 making models 166 putting your molds to work 1 66 making the block 167 making the case 168 setting up shop 169 which kind of shop for you 169 waste molds for sculptors 171 14 TIPS FOR THE STUDIO POTTER 172 join a group 172 beware of overconfidencel 173 what to do with quot seconds quot 174 limited editions 175 the potter his mark 176 the potter s secret formula 176 copyright 177 patents 178 standards for your ware 179 dealing with the trade 180 credit 182 checking your studio s quot i. q...